Dirty-Free Detergent

Coco Clean’s journey began with a realization that no one should have to choose between clean clothes, icky ingredients and plastics. After all, clothes are our second skin.

Formulated by John W. Roulac, the founder of Nutiva who pioneered organic coconut products. He wondered can we take the worry out of washing by creating a plastic-free laundry powder that is tough on stains.

Turns out the answer is YES. Now is the time to “clean up” laundry!

Today’s detergent industry is driven by profit over common sense, creating perpetual waste. It’s time we ditched the 800 million+ plastic detergent jugs made in North America every year!

Coco Clean has cracked the code with our plastic-free laundry detergent powered by enzymes, plant and mineral-based ingredients. Proudly packed in the USA in a recyclable box and ultra-concentrated. A little (¾ of a tablespoon) goes a long way to clean.
Change your world one load at a time.

Founder Message

I am the founder of Nutiva®, the original organic coconut and hemp food brand. And Executive Producer of the film Kiss the Ground.

We discovered that coconut oil makes a great cleaning agent. As a pioneer in the natural food industry, I was surprised most people were not aware of the icky ingredients in detergents.

I formulated a simple, biodegradable and effective laundry powder for all.

Welcome to COCO CLEAN  !

Image
We Skip Section
We Skip
Plastic or Polymer: bottles • bags • laundry sheets & pods
Synthetic: perfumes • brighteners • dyes

Customer Testimonials

  • "Coco Clean was good if not better detergent vs a top rated green brand And I felt the towels were softer. Let me know when it's ready to sell. It gives me enormous comfort knowing that there are no harmful ingredients in the formulation."
    Kelly Ryerson, Glyphosate Girl
  • "I was blown away how it was so ultra concentrated and removes stains, especially on whites. Go Coco Clean!"
    Liana Werner-Gray, Earth Diet
  • "Your Coco Clean powder already made a huge improvement in our laundry. I noticed the washing machine itself smelled fresher & the clothes were lighter and fluffier. I'm hooked!"
    Carolyn Moore
  • "My housekeeping team loves Coco Clean. Dirty rags that took two washes were cleaned with just one load Excited to use a plastic free high performance laundry detergent!"
    Bill Weiland, CEO, Presence Marketing