Dirty-Free Detergent

Coco Clean has cracked the code on clean with our plastic-free laundry detergent powered by enzymes, coconut, and mineral-based ingredients.

We skipped the 21-letter, hard-to-pronounce ingredients!

Proudly packed in the USA in a recyclable box and ultra-concentrated.
A little (¾ tablespoon) goes a long way to clean.

Formulated by John W. Roulac, founder of Nutiva, who pioneered organic coconut products. John has also founded seven non-profits and produced the films Kiss the Ground and Common Ground.

Today’s detergent industry is driven by profit over common sense, creating perpetual waste. Join Coco Clean on its journey to replace 100 million plastic detergent bottles.

Goodbye plastic, questionable results, and synthetic dyes & aromas.
Say hello to our biodegradable detergent made in the USA.

Founder Message

I am the founder of Nutiva®, the original organic coconut and hemp food brand. And Executive Producer of the film Kiss the Ground.

We discovered that coconut oil makes a great cleaning agent. As a pioneer in the natural food industry, I was surprised most people were not aware of the icky ingredients in detergents.

I formulated a simple, biodegradable and effective laundry powder for all.

Welcome to COCO CLEAN  !

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We Skip Section
We Skip
Plastic: bottles • bags • laundry sheets • pods
Synthetic: perfumes • dyes

Customer Testimonials

  • "Coco Clean was good if not better detergent vs a top rated green brand And I felt the towels were softer. Let me know when it's ready to sell. It gives me enormous comfort knowing that there are no harmful ingredients in the formulation."
    Kelly Ryerson, Glyphosate Girl
  • "I was blown away how it was so ultra concentrated and removes stains, especially on whites. Go Coco Clean!"
    Liana Werner-Gray, Earth Diet
  • "Your Coco Clean powder already made a huge improvement in our laundry. I noticed the washing machine itself smelled fresher & the clothes were lighter and fluffier. I'm hooked!"
    Carolyn Moore
  • "My housekeeping team loves Coco Clean. Dirty rags that took two washes were cleaned with just one load Excited to use a plastic free high performance laundry detergent!"
    Bill Weiland, CEO, Presence Marketing