Do you know how to pronounce ‘methylisothiazolinone’? Neither do we… and frankly, we don’t think you should have to! Yet, many detergents are filled with unpronounceable preservatives like this one, even in so-called "green" brands.

Here at Coco Clean, we believe the back of a detergent bottle shouldn’t feel like a vocabulary test. And the truth is, most of these ingredients don’t make your clothes any cleaner. Let’s take a look at what’s really hiding in your detergent, and why keeping it simple can make a big difference for your clothes and your family.

What’s Hiding in Traditional Detergents?

Detergents are meant to clean, but too often, they come with unnecessary extras that don't actually do the job. Here’s what you might be washing your clothes with:

• Preservatives: Liquid detergents often contain synthetic preservatives to keep them fresh, but powders don’t need these added chemicals.
• Synthetic Fragrances: These add an artificial scent that doesn’t remove odors and can linger on fabrics.
• Dyes: Brightly colored detergents are designed to look appealing but don’t contribute to cleaning.
• Excess Water: Liquid detergents are often diluted with up to 90% water, meaning you’re paying for more packaging and less cleaning power. This excess water also contributes to unnecessary resource use, especially at a time when water scarcity is becoming an increasing global concern.
• Plastic: From bulky plastic bottles to single-use pods wrapped in plastic, traditional detergents contribute significantly to household waste.

Typical additives in detergent can leave residue on your fabrics, build up in your washing machine, and even irritate sensitive skin. When you consider all the hidden costs - waste, unnecessary chemicals, and diluted cleaning power - it’s clear that traditional detergents might not be as effective as they seem.

The Power of Enzymes: A Smarter Laundry Solution

At Coco Clean, we’re on a mission to change the way we think about detergent - ditching the plastic and icky ingredients for something simpler and more effective. Our solution is all about enzymes - powerful proteins that break down stains at their source, so you can get the results you want without the icky ingredients. Here’s how they work:

• Proteins: Break down tough stains like food and grass, tackling the mess where it starts.
• Oils: Lift grease and grime with ease, leaving fabrics fresh without residue.
• Starches: Break down sticky residues from sauces, chocolate, and more.

Enzymes work even in cold water, giving you outstanding results while being gentle on your fabrics and saving energy. With our concentrated powder detergents that rely on enzymes, you can achieve fantastic results with just a small amount per wash - helping reduce waste, prevent residue buildup, and use less packaging.

We believe in keeping it simple: just what you need to get your clothes looking great, with none of the unnecessary fillers or excess packaging. Coco Clean uses plant- and mineral-derived ingredients and comes in recyclable packaging, making it a thoughtful choice for both your clothes.

Ready to simplify your laundry routine? Let's get washing with Coco Clean—because sometimes the best solutions are the simplest.