Coco Clean founder John W Roulac in Philippines with farmers in 2013

Hey there! As someone who's spent years championing the incredible power of coconuts through Nutiva's organic virgin coconut oil, I'm excited to share my latest passion project with you. After helping millions of American families discover the delicious benefits of coconuts in their kitchens, I'm now bringing that same coconut power to transform your laundry routine.

The Problem with Traditional Detergents

Let's be honest – most laundry detergents are packed with ingredients we can't pronounce, wrapped in plastic that ends up in landfills, or plastic pods or sheets (made with PVA). This often leaves our clothes feeling less than fresh. Juggling work, family, and everything in between, you deserve better. Better clean and better outcomes.

Why Coconut Changes Everything

Coconut isn't just a trendy superfood – it's a botanical powerhouse cleaner. Here's what makes it special:

• Naturally renewable- and biodegradable

• Tough on stains – coconut soap surfactants effectively lift dirt & grime

• Better for sensitive skin – perfect for families

• Plastic-free paper packaging – because our oceans & lakes deserves better

At Coco Clean, we've combined coconut soap surfactants with cutting-edge enzymes, oxygen bleach, and minerals. Our super-concentrated laundry powder packed in paper works in HE machines and hard water.

The result? Tough stains and odors are slayed, leaving your towels fluffy and your favorite workout clothes genuinely fresh. Who knew coconut had so many benefits ;

My Journey from Nutiva to Coco Clean

You might wonder what inspired me to pivot from the successful Nutiva brand to laundry care startup.

The truth is, after years of advocating for clean eating and better outcomes, I realized our detergent deserves the same attention we give our bodies. Afterall clothes are our second skin. And don’t forget we SLEEP on sheets 6-8 hours a day !

My experience building Nutiva taught me that natural doesn't mean compromising on effectiveness. We proved that with over 20 million jars of coconut oil sold. 100K coconut seedlings were given to thousands of Nutiva’s small farmers to boost their incomes. Today millions of coconuts in the Philippines are harvested each year from those tiny coconuts planted a decade ago.

Our amazing team is applying those same principles to create a laundry solution that works as hard as you do – without the icky ingredients.

Made for the Discerning Women (& Man)

Coco Clean isn’t another so-called “green” product that leaves you wondering if it really worked. It’s for the woman who needs her yoga gear fresh after a sweaty session, or her jeans spotless after a dirt-filled day in the garden — and who’s ready to say goodbye to endless plastic jugs cluttering the laundry room.

From meal prepping on Sunday to shuttling kids to soccer practice, your detergent should support your lifestyle — not complicate it. Coco Clean makes laundry simple, powerful, and plastic-free.

The Future is Clean (and Coconut-Powered)

Made right here in Kentucky, USA,  cost-effective solutions that respect the world around us.

Ready to transform your laundry day from chore to something you can feel good about? Let's make wash day a little more wonderful – with a touch of tropical magic.

Experience the Coco Clean difference.

By John W Roulac, Nutiva Founder & Coco Clean CEO/Founder